28 April 2010

Social Media for Social Good

Posted in Presentations

In April 2010, Earthsite's Founder Joey Shepp gave this presentation at the San Francisco Green Festival.

Social Media is changing society through concepts such as radical transparency, many to many, and real time search. Through this presentation, Joey asks potent questions about how we shape technology, and how technology shapes us. In the end he reminds us to STAY HUMAN!

19 April 2010

Style a Link on Facebook

Posted in Social Media

Here is a quick tip for today. Ever wanted to share a link on Facebook but it didn't quite look right when you pasted it in? Did you know you can restyle the title and description of that link? It's easy to do, here's how.

19 April 2010

Redesigning for a Sustainable Future

Posted in Presentations

FIT_logoOn Thursday, April 22, the Fashion Institute of Technology in New York City will present it's 4th Annual Sustainable Business & Design Conference.

The theme of this year's conference is Redesigning for a Sustainable Future.

Earthsite's Co-founder, Stacie Shepp will be leading this session:

Leveraging Social Media to Tell Your Sustainable Fashion Story
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.

Stacie is an alumna of FIT receiving an AAS degree in Fashion Buying and Merchandising in 1992. She is excited to return to the school to share her knowledge about sustainability and social media.

The conference will take place in The John Reeves Great Hall from 8:15 AM - 5:30 PM.

15 April 2010

Celebrate the launch of San Francisco’s new Urban Forest Map on Earth Day

Posted in Partner News

UFM_LOGOEarthsite is excited to announce the launch our latest project, the Urban Forest Map. Our role was Branding and Social Media Marketing. We worked along side a great team of developers, ecologists and founder, Amber Bieg.

We invite you to celebrate the launch of San Francisco’s new Urban Forest Map with us on Earth Day, April 22 from 6-9 pm at 111 Minna in San Francisco.

The Urban Forest Map will allow anyone with a web browser, whether on a mobile device, laptop or desktop computer, can add information about specific trees in San Francisco to the Urban Forest Map, such as their location, species, size, and health.

San Francisco is the first city to use the Urban Forest Map; others are expected to follow. “Million Tree” campaigns are taking-off around the nation, and this tool enables the on-the-ground community information sharing vital to the success of such campaigns.

The Urban Forest Map is a project of the California Department of Forestry and Fire Protection (Cal Fire), in cooperation with Friends of the Urban Forest (FUF) and the City of San Francisco.

“The City of San Francisco is dedicated to being one of the greenest cities on the planet. This Urban Forest Map is an exciting opportunity for our community to create an online forum to become more actively involved in the greening of the city. Not only will this technology make the city’s maintenance procedures easier to perform, but our citizens now have a place where they can come together to make a difference to the urban landscape.”
--San Francisco Mayor Gavin Newsom

The project team will demonstrate the Urban Forest Map for the media on Wednesday, April 21 at 10:00 a.m. in Redwood Park at the base of the Transamerica Building, 600 Montgomery Street in San Francisco. To underscore the user-friendly nature of the Urban Forest Map, it will be demonstrated by Benton Liang, a 5th grader at John Yehall Chin Elementary School, using a laptop computer.

Benefits of the Urban Forest Map:
The data can then be used by urban foresters and city planners to better manage trees in specific areas, track and combat tree pests and disease, and plan future tree plantings.
A fully open-source project—the source code, html/css, and data are freely available for download. Non-profit groups can accurately calculate the environmental and financial benefits of trees to advocate for the urban forest.
Provides volunteer stewards and tree aficionados with information that empowers them to better care for the trees in their neighborhoods.
Help foster greater community involvement and awareness of the urban forest.
Students can use it to learn about the role trees play in the urban ecosystem.
Climatologists can use it to better understand the effects of urban forests on climates.
Technologists can “layer” the tree data with other kinds of geographic data to illuminate or reveal aspects of an area or region that might otherwise be overlooked.


31 March 2010

San Francisco Green Festival April 10-11

Posted in Partner News

GF10bannertypeThe Green Festival has added a Spring San Francisco show, April 10-11! This year Earthsite will be hosting the Internet Cafe in collaboration with Sustainable Hosting. Stop by to take a sneak peek at two of our projects launching on Earth Day, and

In addition, Earthsite's founder Joey Shepp will be speaking on the Social Media Programming stage on Saturday at 1:00 on the topic of Social Media for Social Good and Sunday at 1:00 on Social Media for Sustainable Business.

The Green Festival is the nation's premier sustainability event, a joint project of Global Exchange and Green America. For more information visit,

18 March 2010

Are your tweets missing from the public eye?

Posted in Social Media

by quinn.anya on Flickr (cc)As I tell many of our clients, your tweets aren't just seen by your followers! Unless you've 'protected your tweets,' your posts also go into what's called the "public timeline." It contains all the tweets that are being pumped out through Twitter by people like you.

I like to think of the public timeline is like a giant bowl of M&M's. If you want to eat only the blue M&M's, you can easily pick them out of the bowl.

Twitter Search does just that.It allows you to filter the public timeline and find people that share the things your interested in. Perhaps you are on a "vegitarian diet."

In addition, there are some-thousands of Twitter applications that also integrate the public timeline and search/filter capabilities. You can see how valuable it is that your tweets be included in those public spaces.

In the name of spam protection, Twitter has sophisticated methods to identify a spaming twitter account. If you've been flagged you tweets will not be seen in the public timeline (oh no!).

To check, search twitter with your twitter handle (@yournamehere)

Check Now!

If you saw your tweets appear in the search results your okay. If you didn't see your tweets, check to see when you tweeted last, if it's been a while try a test tweet and see if they show up. If they still aren't showing up, then you need to fill out a support ticket with Twitter. Here is the form to do that

Hope this helps!

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