Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology. This is a presentation given at the San Francisco Green Festival 2010 by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics. Tweet @JoeyShepp your question about new media and sustainability.

A presentation at the LOHAS Forum 2010 on how social media provides many values beyond marking ROI and how engagement is the basis for a new social currency.

On Wednesday, June 30, 2010 from 6:30-8:30 pm, Earthsite's co-founder Stacie Shepp will be on an interactive panel discussion of successful women entrepreneurs. The event is at the home of the new HUB Soma in San Francisco, 901 Mission Street at 5th Street.
More information or to buy a ticket >>>

The panelists will share their stories, their challenges and what it took for them to make the leap. Attendees will walk away with new ideas, perspectives and connections to help them on their own journey.

On the panel will be:

Amanda West -- Amanda's Restaurant, Owner
http://www.amandas.com 

Amita Paul -- ObjectiveMarketer, Founder and CEO
http://objectivemarketer.com

Catherine Markman -- Global Brigades, Co-Founder
www.globalbrigades.org

Kim Daly -- Urbane Concierge, Owner
http://www.theurbaneconcierge.com

Stacie Shepp -- Earthsite, Co-Owner
http://www.earthsite.net

Stacie Shepp is the Co-founder of Earthsite, a New Media Agency for Sustainable Brands as well as GreenMaven.com, the Green Search Engine. Stacie received an MBA in Sustainable Enterprise from the Green MBA program at Dominican University of CA. Prior to working in the new media and sustainability space, Stacie worked in costuming at various Bay Area theatre companies as a seamstress and managed a boutique custom clothing shop in San Francisco. Stacie also serves on the board of the Green Chamber of Commerce as the Marketing Chair.

Social Media is having a profound impact on the world of marketing, delivering proven financial returns, engaging customer communities, and retooling business as usual. But, with great power comes great responsibility; It’s easy to attract new customers overnight, but it’s also easy to loose your reputation over night. In this brave new world, what are the best practices, latest regulations, and emerging ethics in Social Media Marketing and Corporate Social Responsibility? A new marketing rulebook is being written based on openness, transparency and authenticity. In this presentation learn how you can you can apply Socially Responsible Media for marketing your enterprise. See case studies of how small businesses and corporate brands are reinventing marketing for people, planet, and profits. Get a vision of the near future from Joey Shepp, new media maven and CEO of Earthsite.net.

On April 22, 2010 Earthsite's Co-founder Stacie Shepp gave this presentation at the Fashion Institute of Technology in New York City. The first presentation includes audio.

With Audio

 

Without Audio

Joey Shepp gave a second presentation at this year's Spring SF Green Festival.

Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.